It’s last call for Google’s Nest consumers to buy their products on Amazon.
Amazon reportedly reportedly let Google know in telephone calls late last year that it wouldn’t be listing any of the company’s newer Nest smart home products. In reaction, Nest will stop selling its products through Amazon.
If Amazon’s move sounds like a thinly-veiled plan to give Alexa the smart home edge, it likely is. The online retail monster didn’t came by make friends.
According to Business Insider, Nest was expecting something to this impact, especially since the company was reabsorbed by Google in February. A “person familiar with Nest’s thinking” effectively told BI that the Amazon product listings had to be all or nothing; if the corporation is wasn’t going to sell the latest products, it wouldn’t be allowed to sell any.
There’s some suggestion that Amazon CEO Jeff Bezos is behind their own decisions on Amazon’s side, though it didn’t come up during the aforementioned call. Once Amazon’s current inventory of Nest products, that’ll be it — unless the two companies can come to an understanding.
Don’t hold your breather. In the smart home marketplace, Amazon has Echo( powered by Alexa ), but Google Assistant is sneaking in there. Nest is known principally for its smart thermostat and other in-home features like its safety and smoke detectors, and now Amazon has Ring on the hardware side.
Amazon is also one of the few tech corporations vying for excellence in so many marketplaces. It’s still working to become a staple of streaming, where Netflix is king and Hulu is bringing heavy hitters to combat. Recent success with programming doesn’t undo 2017 ‘s executive scandals and shakeups, but like dropping Nest and acquiring Ring, these are small steps toward a massive goal.