As celebrity-backed evaluations go, pudding-maker Tracy Claros got a pretty good one.
A UK expat in Texas who was trying to introduce Americans to the exhilarations of traditional British desserts, in 2008 her sticky toffee pudding was rather enthusiastically reviewed by Oprah Winfrey’s magazine, O.
The popular book gushingly described the mix of sponge, chopped dates and toffee sauce as “the sexiest English creation since[ actor] Colin Firth”.
Unsurprisingly, Tracy’s Sticky Toffee Pudding Company read an increase in marketings via its website, and at its main stockist, upmarket US supermarket chain Whole Foods Market.
Not bad for puddings that Tracy had started selling four years earlier on a foldout table at a farmers’ market in Austin, Texas.