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In the modern lexicon, it’s obvs all about the abrevs.

In all seriousness, brevity has its benefits, especially in today’s fast-paced, tech-infused society. Younger generations are enamored with acronyms , shorthand, and self-destructing content. These tendencies are part practicality( today’s communication tools enable faster, more idiomatic online dialogue) and proportion paradigm shift.

Internet culture is increasingly embracing the ephemeral. Presumably, this stems from a backlash to the permanence of( occasionally embarrassing) online content, social media websites that are oversaturated with said content, and “curated online personas” that is likely come across as disingenuous.

Ephemeral content( apps like Snapchat, features like Instagram Stories, and third-party Twitter apps that delete tweets after 24 hours) encourage customers to relish experiences for what they are, instead of curating perfection online. The rise of live-streaming services also implies there’s high consumer is asking for ‘in the moment’ content as opposed to photos and videos that live on forever in the deep annals of the internet.

Image: zenum tech

Breve is a bold new smartphone concept that embraces this emerging trend. This innovative device is in response to what today’s smartphone users crave: Impromptu interactions that replicate real-life communication.

Why ephemerality is here to stay

Self-destruction is no longer a term reserved for spy-film gadgetry; there has been a notable rise in apps and platforms focused around this very phenomenon. While the rise of self-erasing content is perhaps partially in response to privacy concerns( anybody who has accidentally stumbled upon a Facebook status they wrote 10 years ago has certainly experienced the mortifying repercussions of the information contained permanence ), it’s likewise simply a reflection of real-world human behaviour.

In a New Yorke r article entitled “Snapchat, Instagram Stories, and the Internet of Forgetting, ” author Casey Johnston writes that fading content is a way of “viewing the backstage footage rather than the rehearsed performance.”

Image: zenum tech

This is the essential crux of the matter. Impromptu online interactions more accurately replicate real-life communication than something that has been painstakingly crafted to appear just so on social media. This gives an air of authenticity( there’s another one of those darned millennial buzzwords) to online interactions.

Breve: The smartphone for a new age of social sharing

Breve is the world’s first smartphone of its kind, the first device that really embraces ephemerality. Content self-destructs after a few seconds, minutes, or hours, is dependent on user defines.

This device understands that your 10 a.m.-self and your 10 p.m.-self may be two very different sides of the same coin. So, you can pick and choose which settings to be included in various types of content. While your ‘party personality’ may opt to permanently delete those photos from last night, ‘professional you’ may choose to store data in Breve’s secure servers to access at a later date. Breve not only allows for completely unique Android user conferences, the committee is also adopt totally new behaviour to accommodate whatever “persona” suits your mood.

The phone prioritizes privacy, too: All consumer data is stored in Amazon’s secure AWS servers. Or, if you feel like tapping into your inner secret agent, you are able chose to encrypt your data and store it in the ultra-secured, atomic-proof bunkers in Switzerland.

Image: zenum tech

There are multiple employ examples for such a device, from the personal to the professional. For example: send bae an embarrassing video karaoke rendition of “your song, ” forwarding a sensitive document to a project colleague for their last-minute statements, or sharing videos of your children that you’d prefer not to post online with pals and family members. Breve enables users to live in the moment without the distraction of a decidedly impersonal glob of metal constantly get in the way.

Want to learn more about Breve and how you can get your hands on this disruptive new machine? Learn more about this exciting new smartphone concept on the Zenum Engineering website .

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