Consumer group says 60% of deals either expense the same price or are cheaper either before or after the US-inspired discount day
Many items discounted over the Black Friday weekend can be bought for the same cost or even cheaper at other days of the year, an investigation by consumer group Which? has found.
With shoppers expected to invest at least PS10bn the coming week, a Which? survey of bargains on offer for last year’s Black Friday saw more than half( 60%) expenditure the same or less either before or after the event. For nearly half the deals, the cost was the same or even lower in December, immediately after the US-inspired discount day.
The group tracked prices of the 35 most well known tech, home and personal care products on sale for the 2016 Black Friday weekend over such courses of a year. Of those, 22 emerged from Currys/ PC World, 12 from Argos and one from Amazon.
A Neff Slide and Hide Oven on offer for PS494. 99 at Currys/ PC World last Black Friday was sold for PS45 less just three weeks later, and was cheaper than the Black Friday price for at least 113 other days of the year.
A Samsung 55 -inch Smart 4K Ultra HD curved Tv advertised by Currys as” Save PS400 , now PS849″ was PS50 cheaper at least 29 periods in December, January and April and PS79 cheaper at least 18 times in May.
Currys also offered a DeLonghi bean-to-cup coffee machine for PS349 for Black Friday in 2016, which it said was down from the PS729. 99 cost for most of September and October. Nonetheless, Which? procured the coffee machine was sold for PS579. 99 for nearly three weeks during this time( Currys told the group this was an isolated mistake) and remained at the Black Friday cost for almost all of December.
The Oral-B Pro 3000 crossaction electric toothbrush from Amazon was advertised as” save 26%: was PS40. 49 , now PS29. 99″ but was PS5 cheaper on at the least two days in July.
A 49 -inch LG TV advertised by Argos at PS499 as” Our lowest price” was PS4 cheaper a week later and PS16 cheaper at the end of December.
Experts have warned that increased costs from the weaker pound and higher business rates mean that retailers will not offering the same discounts as last year. Eleanor Parr at retail analysis firm GlobalData also said that electrical products were likely to be most affected by inflation, with style and homewares likewise hit.
While there are some bargains to be had, Which? advised shoppers to do some research before rushing to buy for Black Friday.
Alex Neill, Which? managing director of home products and services, said:” Our research shows that although Black Friday can offer some great discounts , not all offerings are as good as they seem.
” It’s easy to get swept along by publicity and excitement on the day, this is why we recommend doing some preparation and research to aid make sure you really are get a great deal when browse in the sales .”
Currys/ PC World told Which? it had reduced about 4,000 products for Black Friday 2016, adding:” We induce no apology for reducing some of them even more after that period .”
Argos said:” Black Friday is a fantastic event which allows customers to choose from thousands of products which offer great value. This did not rule out these products from other sales or promotional activity at other hours of the year .”
Amazon said:” We offer many thousands of unbelievable deals around Black Friday representing millions of pounds of savings for our clients across a vast selection of products .”