A fitness company in the U.K. lately came under burn for an advertisement they posted outside of a school, and the owner wasn’t too happy about it.
Skinnypigs Fitness placed a banner outside of local schools announcing the more than “1 00 classes” they offer. The ad features two figures, one heavier and the other with a much slimmer silhouette, complete with an arrow pointing from the heavier one to the slimmer one. Next to the images is a bold yellow “CAUTION: Skinnypigs will make you appear better naked.”
— heather peacock (@ heatherpea) October 17, 2017 blockquote > div >
On Twitter, people took issue with both the message and the location.
Heather Peacock tweeted, “What element of totally inappropriate shall we say about this SkinnypigsUK ?? Put up outside a school ?! Come on !! “
Sarah Davy wrote, “That’s so shocking in so many styles. Negative torso image, inappropriate location& a genuinely awful company name.”
Still another Twitter user accused Skinnypigs of “purporting outdated and dangerous gender stereotypes.”
Skinnypigs owner, Jonathan Hair, was not on board with the attacks his business was receiving, and went on the defensive, resulting in a heated back-and-forth on the social media site.
Hair tweeted from the Skinnypigs handle, “You don’t even realise that modern feminism is so polluted with ego dislike, boy detesting looms. We have equality now, it’s a good thing. While we are giving advice, stop being a feminazi, you are in the wrong side of history. You’ll see when you’re all growed up.”
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Hair even immediately attacked one of his critics, saying, “Thanks for the input, you’d look far less stupid if you looked into what Skinnypigs is and has achieved if you did a little research.”
You don’t even realise that modern feminism is so polluted with ego loathing, human detesting looms. We have equality now, it’s a good thing
— Skinnypigs( r) Fitness (@ SkinnypigsUK) October 17, 2017 blockquote > div >
In another he added: “Oooo a feminazi eh, I should have known with the glasses.”
He told another critic: “Just another whiny feminazi who will end up bitter and alone with mansion full of felines( but belief she can change “the worlds” by complaining ). “
His replies fueled his opponents’ fire, and many launched more attempts about the perceived fat-shaming sign, and swore to no longer devote business to Skinnypigs.
Skinnypigs just lost all semblance of me as a patron. Felt like they maybe the latter are a troll acct. but NO, actual business. Read comments. https :// t.co /8 I5aej8qIh
— steph d )) (@ peoplebeweird) October 18, 2017 blockquote > div >
Disgusting. Enjoyed my taster conference with SkinnyPigs but won’t be giving any fund to a company that speak like this. An embarrassment.
— Rach (@ rachaelanniee) October 18, 2017 blockquote > div >
The Twitter storm swelled to include Skinnypigs die-hards, who came to their favorite fitness center’s assist by sharing their own weight-loss success stories.
— beverly price (@ thebevlar_) October 18, 2017 blockquote > div >
One Twitter user said, “Getting ready for Skinnypigs, a place[ where] we are in favour, encourage and empower each other.”
Hair spoke to Mirror Online and defended his responses, saying he had “nothing to be sorry for.”
“It is open season on me at the moment, ” he said. “To be honest I wish I simply ignored it.
“I’m quite worried, I employ 50 people, 48 are females, they find themselves echoing me weeping imagining they might not have occupations, ” he said. “The people assaulting us have no empathy. They don’t recognise there are real world repercussions, this really is people’s livelihood.”
He continued, saying, “All the detest I was get, people calling me sexist. I merely replied that, over the last seven years, I have helped over 100 ladies feel better in their own scalps, what have you done? I felt like my back was against the wall. It was an online lynch mob. People were just throwing out adjectives.”
Hair did say, however, that his words weren’t as harsh as the attacks on him.
“Everything I said was tongue-in-cheek and I got a lot worse than what I dedicated by a country mile.”