In scathing online column, Alexandra Shulman appears to cast aspersions on celebrity obsession of Edward Enninful
Former British Vogue editor Alexandra Shulman has hit out at what she described as a new guard of editors who she said were no longer publication journalists but instead” celebrities or manner personalities with substantial social media followings “. Her statements appear to be a thinly veiled swipe at her successor, Edward Enninful, who often shares pictures of himself with Naomi Campbell, Kate Moss and other producing fashion models across a string of websites.
Writing for the Business of Fashion website, Shulman asked the issues to ” what makes a great magazine editor ?~ ATAGEND” She concluded that editing was ” certainly not a job for someone who doesn’t wish to put in the hours and thinks that the main part of their chore is being photographed in a series of decorator clothes with a roster of famous pals “.
Shulman did not mention anybody by epithet but her remarks emerged amid signs of a growing rift between her and her successor at the influential magazine, which she edited for more than 25 years.
In August Enninful’s friend, Campbell, criticised the absence of diversity at the publication under Shulman’s tenure by posting a photo of Vogue’s staff under her leadership. It demonstrated there were no black employees in a personnel of around 50 and thanked Enninful for appointing her as a contributing editor to the magazine.
However, in her article, Shulman questioned the value of appointing high-profile” lending editors” asking again whether they were prepared to work hard enough to justify their status.
Shulman wrote:” It has been interesting and educative to watch over the years which of the more dilettante or famous benefactors actually set some endeavor into their contributions and which liked the relevant recommendations of an association to the magazine without the tedious business of actually doing any work .”
Enninful, the first male editor to be appointed to British Vogue in its 101 -year history, started the job in August, replacing the privately educated Shulman, who had run the name since 1992. An outspoken advocate for more diversity in fashion, Enninful, who was born in Ghana and raised in London, was previously a style director at titles including W and i-D publications, where he befriended Campbell and Moss.