At least one media mogul is expecting to see much more deals like AT& T Inc.’s $ 85.4 billion acquisition of Time Warner Inc ., and the seeds for the purposes of the megamergers could be planted the coming week in a resort town in Idaho.

Pay-TV providers and phone companies like AT& T are realise there is a requirement to exclusive programming to determine themselves apart in a crowded media landscape, said Discovery Communications Inc . Chief Executive Officer David Zaslav, one of the first kingpin to arrive at the annual meeting in Sun Valley, hosted by Allen& Co. He cited the Time Warner deal and Verizon Communications Inc .‘s purchase of Yahoo! Inc.’s internet business as instances, along with Discovery’s own bargains to provide sports programming to European TV providers.

” There’s more pressure on cable musicians around the world, satellite and mobile musicians, to merge or figure out how to offering all those together ,” Zaslav told reporters.” Two to three years from now you’ll buy that all from person or persons. We have great, exclusive content to offer, so they’re going to need us .”

Snap Inc. Chairman Michael Lynton and investor Stanley Druckenmiller were among the early arrivals on Tuesday at the conference, which merges executives in the media , telecommunications and technology industries.

Viacom. Inc. Vice Chairman Shari Redstone, News Corp. CEO Robert Thomson, IAC/ InterActiveCorp CEO Joey Levin, Home Depot Inc. co-founder Ken Langone, New England Patriots owner Robert Kraft, Publicis Groupe SA Chairman Maurice Levy and Expedia Inc. CEO Dara Khosrowshahi were also determined depicting up at the confab, which typically kicks off on the first Tuesday after the July 4th holiday. The weeklong retreat includes demonstrations and social activities for senior executives and investors, who are frequently accompanied by family.

The gathering hosted by the investment banking shop — a consolidations and acquisitions consultant to companies like Facebook Inc. and Sirius XM Holdings Inc. — is happening for the first time during the Trump administration, whose pro-business policies have generated optimism that bargain activity will pick up. On the other hand, Trump has expressed concern about combinations such as AT& T’s acquisition of Time Warner, saying he doesn’t want to see too much concentration of power in the media industry — threatening to hurls a wrench in the type of megadeals this particular conference are aware of spawn.

” Overall the focus is more likely to be lighter in the focus of how you handle antitrust, so overall less regulation is more positive ,” Zaslav mentioned.” So from that view, there’s likely to be a favorable surrounding for business here .”

Amid the barbecues and cycling outings, investors on the guest listing, including Warren Buffett, are able to mingle with CEOs from America’s biggest corporations, like Apple Inc.’s Tim Cook, and dignitaries such as Yousef Al Otaiba, United Arab Emirates ambassador to the U.S. The event is private and mostly comprised out of the public position. Much of the resort is off limits during the course of its week and security is high.

The invite-only, laid-back conference is known for determining the groundwork for industry-shifting deals. A classic example is the 2013 sale of the Washington Post to Inc. founder Jeff Bezos. The Post had retained Allen& Co. to detect buyers, but it wasn’t until the the Idaho conference that a bargain was struck. It isn’t just corporate dealmaking. Legislator have also employed the event to induce connections and find donors. Mark Zuckerberg donated $100 million to the public “schools ” of Newark, New Jersey, after meeting its then-mayor, Cory Booker, at the leafy resort in 2010.

Verizon CEO Lowell McAdam is among the most closely watched executives invited to the conference. Though his bargain to acquire Yahoo has boosted Verizon’s online traffic, he doesn’t have the bounty of video programming that contender AT& T is acquiring with Time Warner, proprietor of HBO and the Warner Bros. film studio. Verizon is open to talks with Comcast Corp ., Walt Disney Co. or CBS Corp ., McAdam said in an April interview. He’ll have his chance in Sun Valley, with executives from all three companies in attendance.

Bezos, whose bargains have a tendency to upend marketplaces, will get attention wherever he wanders. Amazon made a splash last month with the bargain to acquire Whole Foods Market Inc ., and the tech monster has explored takeover talks with business-chat startup Slack Technology Inc ., as Bloomberg News reported earlier. Slack CEO Stewart Butterfield is also expected at Sun Valley.

Amazon is one of several tech titans trying to make a splashing in original TV programming. Facebook, Apple and Google’s YouTube, the digital ad behemoths, are also preparing their own video shows to siphon more ad spending from traditional TV.

Like Amazon and Google parent Alphabet Inc ., Apple is likewise pouring money into artificial intelligence, a space ripe for bargains. This year’s conference ought to be able to feature several marquees epithets in autonomous automobile tech, including Chris Urmson, the former director of Alphabet’s self-driving division — now at his own startup — as well as Elon Musk, the founding fathers of Tesla Inc ., who last week revealed its first Model 3 had rolled off the production line. Also on the list: executives from the major automakers, which have laid down hundreds of millions in investment and deals to compete with driverless vehicles.

Other movers and shakers are still trying to close their big deal. Jeff Bewkes of Time Warner and Randall Stephenson of AT& T are both invited to the event. AT& T’s deal for Time Warner is set to close this year, if the companies can win government approval over Trump’s objections.

Rupert Murdoch, with sons James and Lachlan, are expected to be constructing the rounds. They’re awaiting the U.K. government’s signoff on their plan to acquire full control of satellite-TV corporation Sky Plc. The trio was at Sun Valley last year when news broke of Gretchen Carlson’s sexual discrimination lawsuit against Fox News Chairman Roger Ailes, leading to his ouster and increased its further consideration of the Sky deal.