The concept boutique known for unexpected cooperations and being the only shop that Karl Lagerfeld claims to frequent will shut up shop in December
Colette, the influential Parisian boutique described as the trendiest storage in “the worlds” by Forbes, has announced it will close its entrances in December. The news has been interpreted by fashion insiders as the end of an era, and a discouraging sign for bricks-and-mortar shopping.
The store on Rue Saint-Honor has been at the centre of fashion since it opened its doors in March 1997. Founded by Colette Rousseaux, who are continuing lives above the store, with her daughter Sarah Andelman as its public face, it is a concept store, a place to hang out and a site of pilgrimage for the fashion crowd. It is flocked to by editors and purchasers during indicate season. Chanel designer Karl Lagerfeld, said last year that its the only shop he frequents because they have things no one else has.
There was little clue that this particular close was on the cards. Colette is a master of collaborations and was at the centre of a style craze in June, when Balenciaga one of the most hyped labels in Paris partnered with the store to make exclusive parts, including branded 10 lighters and 35 coffee mugs. During its final four months, collaborations are planned with Sacai, Chanel and Saint Laurent.