The proliferation of smart tech creates three fundamental questions: What is the nature of study? What does it truly mean to be human? And–let’s face it–how can you make a buck off this? Those with the third question in thinker knows where to find a lot to like in the most recent book by Andrew McAfee and Erik Brynjolfsson, who became famous with a self-published e-book called in 2011 and even more famous after in 2014.
( W.W. Norton& Co ., $28.95) is the most practical of the authors’ jaunts yet. It’s written for senior executives and entrepreneurs trying to making such a route in this brave new world of driverless autoes and hackathons. Understanding machines, platforms, and crowds” is the key to success in the economy today ,” they government in what might be called their value proposition.” Our goal with this volume is to help you with this important job .”
The rise of smart machines, the topic of their previous books, is just one of the three armies they now recognize operating on business. The other two: platforms, such as Facebook, Amazon.com, and Airbnb, which connect people in various ways; and the crowd, which is the collective intelligence of everyone who doesn’t work for your company. The writers’ message is that if you don’t find a way to harness all three, you’ll is just like the factory owners who stuck with steam locomotives after they were rendered obsolete by electric motors.
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