A decade ago, the late Steve Jobs stood and sat at a desk on stage at Apples 2007 Worldwide Developers Conference for an hour and a half, master of ceremonies for the unveiling of OS X Leopard and, most importantly, the first glimpse of iPhone OS 1.
No one could have foreseen what would happen with the iPhone as a development platform. Even Jobs didnt seem to know what he was about to unleash. All he offered third-party developers was the ability to build web-based have applied for the still-untested smartphone that would launch a few weeks later.
[ You can] write great apps, but yet keep the iPhone reliable and secure, all based on the fact that the iPhone has the full Safari engine in iPhone, he told developers. The demonstration that followed from Scott Forstall was underwhelming. It would be another time before Apple launched the App Store and permanently shifted the focus of “the worlds” from the desktop to mobile.
A decade afterwards, the iPhone and its platform , now called iOS, is pretty much all anyone can envision or talk about when it is necessary to WWDC, which will be held June 5-9 in San Jose, California. What Apple unveils on Monday will likely define the eagerly foreseen 10 th Anniversary iPhone( or iPhones ). That momentous occasion, though, is also defining, to some extent WWDC itself.
This year, it will be different.
Im not telling Apple CEO Tim Cook, who will deliver the keynote, wont focus heavily on the demands and interests of developers. There is likely to be iOS, macOS, TVOS, watchOS, and CarOS updates. There is likely to be developer tools updates( Swift, Objective-C) and even code. But I don’t expect Cook to discounted the elephant in the room: He’ll celebrates the auspicious occasion of the iPhones birth. But, sources tell me, Apple will likewise try to surprise.
The hard truth
WWDC is not a hardware event and any time I suggest there might be hardware, person wails me down. Hear me out, though. Patently, its happened before: the cylindrical Mac Pro is the most obvious example.
This year, Apple may go further, unveiling updates across multiple hardware categories and platforms. Most experts I spoke to agree.
Usually its more about the software announcement, but its[ possible Apple could] refresh some of the product lines. Potentially MacBook and, maybe, iPad, as well, mentioned Thomas Husson, vice president and principal analyst at the market research firm Forrester.
No one expects product redesigns. Creative Strategies President and Analyst Tim Bajarin told me to anticipate, at most, processor updates. There is a distinct possibility we could see some new MacBooks that use updated Kaby Lake processors from Intel, mentioned Bajarin.
Earlier this year, Apples Phil Schiller promised significant updates to both the design and components of the iMac, an all-in-one desktop system which, Schiller noted, has been widely will be approved by professionals, even though it doesn’t feature traditional pro-level components.
Even so , no one expects Cook to uncover a fully-redesigned iMac until later this year. Forrester Analyst Frank Gillett told me its hard to suppose more than processor lumps for the iMac. He does think its possible Apple could pester the 2018 Mac Pro overhaul, simply to satisfy private developers audience, which is the core market for that machine.
The iPad Pro, which Apple likes to position, at least for professionals, as a companion power tool for MacBook Pros and iMacs, may be the one piece of hardware that sees more than simply a component update.
Bajarin agrees, tell people, The iPad Pros do need to be updated and this venue would be a good one to depict their hand on new iPad hardware.
The mobile brain
While there have been a steady, nearly inescapable flow of iPhone rumors, theres been precious little to chew on for the OS that runs it.
That Cook will get on stage and declare, I give you, iOS 11, is a committed. After that?
Do not expect a major iOS redesign. There is gonna be a continued scrubbing of skeuomorphism, more smooth animations, more taptic-engine, 3D touch consolidations, productivity updates for the iPad Pro, and, Im guessing, a lot of enhancements to the control panel and widgets. Apple will likewise continue to open the mobile OS for better third-party integration on core applications like iMessage, Maps, and Safari.
Some rumors suggest an all new Apple Music App and Group FaceTime, as well.
Siri needs to catch up
The key area of focus, and where Cook and others will spend the most day, though, is Siri.
Siri, Apples AI-powered assistant, will hemorrhage out into virtually every part of iOS 11. Increasingly, it will be like the neural associates in our brains that softly and constantly induce instant connects so, on the surface, we can act as sentient beings.
Siri is one of these areas where they need to innovate the most and fastest, given the competitor in the space, mentioned Forresters Husson.
He visualizes Apple integrating Siri on a much more extensive array of services, apps, devices, and even third-party offerings.
If Apple goes further with Siri, Gillett envisions now would be a good time for Apple to induce Siri a most open platform. He hopes they add options for dedicating more access to your personal data and for recognizing what your profile is with Siri, like Microsoft Cortana’s notebook. Siri needs to become more transparent and configurable.
The other buzz word will surely be Augmented Reality. Cook is an avowed fan( not so much Virtual Reality ). Most rumors integrate AR sensors into the next iPhone. Apple will appear silly if it does unveil an AR-enabled iPhone and has no third-party apps to subsistence it.
On this level, nonetheless, my sources disagree.
Bajarin envisions the close pairing of the iPhone 8( or 10 or X) and AR intends Cook and company will wait for the full uncover until the phone launch afterwards this year. They could commit us a suggestion of their interest in AR, but only a suggestion, granted Bajarin.
Hasson visualizes things differently. He envisions the phone integration pray for this early uncover, specially if Apple integrates AR support into iOS 11.
If they integrate this approach, there is a requirement to developers and brands to build experiences on top of that. So WWDC is the right moment to promote such functionality for them to be ready to work with next version of iPhone, he told me.
What about bots?
Theres likewise a chance Apple will get serious about bots. Those little intelligent agents were all the rage at last years Facebook and Microsoft Developers seminars. Apple hasnt mentioned much about them, but some believe they could be the key to a much more responsive mobile OS.
If Apple applies WWDC as a platform to launch a new Siri-powered bot initiative, it could help the entire bot market mature and, Hasson contends, streamline the[ iOS] experience and make it easier to move from one app to the other.
We should also expect Apple to induce Dark Mode an official, system-wide thing in iOS 11( and may tie it to a broader battery handling debate ), enhance iMessage, and update Health so its most visible and useful. Home should get a much-needed interface update.
The entertainment mess
Theres likewise the possibility that well assure an Apple Music modernise. Tim Cook might even use WWDC to uncover Apples content strategy, especially as it impacts how we view the iTunes store on the iPhone.
Right now, we have the Apple TV app, which is a boiled down Apple TV device interface with TV proves, movies, streaming collaborators, and TV apps, iTunes Store( which includes Music, TV, and Movies ), and then Apple Music( which is all music ). WWDC 2017 would be a good time to both consolidate this mess and plow a new road with fresh, Apple originals.
The heart of your desktop and laptop
If the details of what Apple will do with iOS 11 are slim, theyre virtually non-existent with the follow-up to macOS Sierra.
Most people guess Apple is done with the animal and locating names. This may simply be called macOS 11( or macOS 10.13 ).
I dont expect any fundamental designing changes. iTunes should get an update that aligns it with whatever content schemes Apple has for iOS 11.
I also think that the relationship between the mobile and desktop will deepen. Siris awareness of activities on the desktop, laptop, smartphone, iPad, Apple TV, and Apple Watch will be on display in the desktop, the place where, perhaps, you ultimately get do to some management of your Siri profile.
I likewise expect an iCloud update to make it more competitive with Microsofts OneDrive. I likewise hope Apple further lowers the price of iCloud storage to make it more attractive for businesses and individuals.
Kits and wearables
Apple will likewise walk through all its dozen or so kits( Health, Home, Watch, Research, Game, Cloud ), I expect Cook to dwell a bit on Research and Health. He may even show off the Apple Watch glucose tracker hes been wearing, but there wont has become a health product proclamation. I seriously uncertainty they would announce something like the rumored blood glucose monitoring system yet. I think that project is actually in its very early stages, mentioned Bajarin.
When Jobs turned his attention to the iPhone at 2007 s WWDC, it was, literally, his one more thing, minute. I fully expect Apples current CEO to recognize that event. It could be a brief celebration of the original iPhone or, fingers crossed, it could be: Astound, an actual product!
There are rumors of a Siri-based talker, an in-home companion that could help Apple compete with Amazon Echo and Google Home. Siri is one of the most highly engineered and profoundly integrated software products in Apples corral. Unveiling a consumer product connected to this platform could make sense for WWDC. However, Ive long wondered if a Siri Home device could be based on Apple TV. Siri is already part of the system, retrieved via the mic-enabled remote. A new Apple TV with an integrated microphone array and a talker( so you aren’t forced to use your TV’s speakers) is possible.
I’d be frustrated if the Siri Device is Apple TV based. It should be a talker for the kitchen, agency or bedside , not just a living room device, mentioned Forresters Frank Gillett.
Bajarin told him that hes heard too many conflicting tales to reach any judgment on a Siri Apple TV device.
When I asked Hasson about astonishes, he reminded me that theres always some irrational expectations on how Apple could disrupt the game again and launch something new and unexpected.
However, he agrees that there is a possibility that Apple could use Apple TV as a Trojan horse for digital home.
Whatever Cook announces Monday, it wont be vaporware. This event is about Apples future and, sources promise me, everything Apple talks about is likely to be real and will ship.