Ivanka Trump speaking at a small business meeting this week .

Image: REX/ Shutterstock

As you may have heard, First Daughter Ivanka Trump released her second volume Tuesday, called Women Who Work: Rewriting the Rule for Success . The stated intent is to “change the narrative around women and work” Trump points out that though 40% of U.S. households have a woman as the primary breadwinner, “we still tell ‘working woman’ as if she were an anomaly.”

That is a noble goal, and I am happy to report that with this volume, Trump has helped to level at least one playing field: Here is proof that a female CEO can write a business volume that is just as bad just as padded with bromides and widely-known instances and self-promotion and unexamined privilege and jargon as one written by an overconfident male CEO.

There is one major reason why the book is important, of course. It’s that Trump and her husband Jared Kushner have abruptly become two of the most powerful people in “the worlds”. Increasingly they look like the winners of an internal White House struggle over access to the president and yet, as John Oliver pointed out in this denunciation, we know almost nothing about them.

We can read a fair sum about Trump from these pages. Regrettably for those working of us looking for deep thinking or self-awareness from the authorities concerned , none of it is all very well. Here’s the TL ;D R 😛 TAGEND

1. Ivanka desires to ‘quote’

It’s hard to overstate just how much Women Who Work reads like a slapdash term paper thrown together the night before. At least 50% of the book consists of quotes or rephrasing from other people, some of them lasting for pages, many disguised as listings of checkpoints.

All your favourites are here, such as Steve Jobs( four mentions ), Sheryl Sandberg( 11 mentions) and Mark Twain( three mentions ). Art of War writer Sun Tzu shows up, as does the philosopher beloved by undergraduates everywhere, Friedrich Nietzsche.

( The Nietzsche quote in question, “Our vanity, our self-love, promotes the cult of the genius, ” would be perfect if applied to Trump’s father; alas it is not .)

Trump seems peculiarly proud of the most basic sources, which seem to have enabled her to sprinkle the book with jargon 😛 TAGEND

But her most basic go-to source is Stephen Covey, the overexposed hour management guru who wrote The 7 Habits of Highly Effective People. Covey gets a whopping 34 mentions. At one point Trump offers a Dalai Llama quote immediately followed by a Covey quote, which has to be the prize of business volume bingo.

And here’s the thing: Almost none of these quotes are especially revealing. Did we need life and business coach Gretchen Hydo to warn us that if you get fired, “youll be escorted to your desk to gather your things? “

Nor are all of the subjects particularly happy with being quoted, it emerged Tuesday, when the founder of Girls Who Code tweeted this 😛 TAGEND

At one point Trump even appears to be quoting herself; a few paragraphs appear to be lifted from her 2009 volume The Trump Card . Many more have been repurposed from articles already published on Ivankatrump.com.

Her father, who recycled much of the contents from many of his books, will no doubt approve.

2. Ivanka desires to promote

In an introduction written between the 2016 election and the inauguration, Trump mentions she’s stepping away from her manner brand and from the Trump Organization as a whole. “Emotionally, this was not an easy decision to make, ” she laments.

But as we’ve seen in the convoluted ethics conflicts of the authorities concerned, it’s not that simple; for example, she won three logoes for her firms in China after meeting with the Chinese president.

Likewise, the book easily counts as advertise for their own interests, whether or not she’s currently profiting from them. The Trump Grill and Trump golf courses get plenty of shout-outs. And here she is promoting her new branding for Trump Hotels in language worthy of a pamphlet 😛 TAGEND

In 2016, we launched Scion, a four-star lifestyle brand. Whereas Trump Hotels stands for five-star luxury, Scion targets a new customer in search of connect, so the hotels are centres on community and innovation. Scion hotels give energized social experiences and shared work spaces designed to bring people together to exchange ideas and create.

As for the main purpose of the book, changing the conversation around women and work, this just going to happen to tie in instead neatly with the Ivanka Trump brand.

She tells us she started her company as a reaction against “brands[ who] portrayed the working woman as a one-dimensional, suit-clad caricature, ” and doesn’t miss an opportunity to use the hashtag #WomenWhoWork.

As for her signature political issue, paid household leave, Ivanka doesn’t hesitate to tell us that she offers her employees eight weeks of paid leave at birth certificates of a child. It’s not the worst such policy in corporate America, and it’s far from the best.

She doesn’t mention the fact, however, that a former employee mentions Trump wasn’t particularly keen on the idea of paid leave when first approached. “Our team the ones who made #WomenWhoWork and the ones who the hashtag really stood for struggle long and hard to get her to finally agree to eight weeks paid maternity leave, ” Marissa Velez Kraxberger wrote on Facebook in October of last year.

But hey, at the least Ivanka has stopped incorrectly claiming that the eight paid weeks policy applies to the Trump Organization as a whole.

3. She’s a lot like her dad …

She may look like the smarter, more calm Trump. But from the moment Ivanka uses the phrase “total disaster” to describe the majority of family-run firms in America, it’s clear that the apple has not fallen far from the tree.

“I design and construct iconic properties all over the world, ” Ivanka mentions in her “extended occupation title”( one of the book’s few original notions, that girls should write business card-like descriptors that encompass their entire lives ). She doesn’t design or construct the properties herself, of course, but taking credit for the work of others is a fine Trump tradition.

She’s likewise way ahead of her dad when it comes to another Trump tradition: nepotism. A part on venture capital is basically an email interview with her brother-in-law. And then, during negotiations to turn the Old Post Office building in Washington , D.C ., into a inn, Ivanka casually suggests that her then-unborn daughter Arabella might operate the property some day.

4 . … but retains him at a distance

Trump the father doesn’t make too many appearings in the book; when he does, he’s generically mentioned as a “great negotiator” or “great dealmaker.” Ivanka is much warmer toward her mother, Trump’s first spouse Ivana, who gets the first paragraph in the acknowledgements. Donald Trump gets a single line.

There are also one or two propositions she offers to the reader that we wish her father would take. Laughably, she employs a Teddy Roosevelt quote about the need for self-restraint in a president. And then there’s this 😛 TAGEND

5. She doesn’t believe work-life balance exists, unless she does.

No fewer than five times in Women Who Work , Trump runs scorn on the idea of having work-life balance. It’s either “not possible” or “doesn’t exist.” She’s forever telling us how much of a detail-sweating workaholic she is, “micromanaging Instagram crops” and answering emails from first thing in the morning until last thing at night.

And yet elsewhere she tells us the opposite that business is about “working smarter , not harder, ” that she and Jared always unplug for Shabbat, that she’s trying to delegate more, that employees should be trusted with unlimited vacation time. To be fair, she’s barely the only business leader to be ambivalent on this topic.

6. She supposes girls don’t listen enough

Despite quoting liberally from Sheryl Sandberg’s volume Lean In , Trump doesn’t seem to comprehend its central theory. She rarely suggests that women’s voices should be heard in the workplace more. In reality, at one point she recommends the opposite 😛 TAGEND

There is one admirable exception to this; she offers a few pointers on how girls can and should negotiate a better starting salary. Peculiarly enough, she invests almost as many terms on how girls can negotiate a better severance , reflecting her father’s association with burning people.

7. Jared is her white knight

We don’t learnt a whole lot about Jared Kushner in these pages. But “what were doing” read constructs him sound like the dad in a 1950 s sitcom.

On a couple of occasions, Ivanka describes herself get overly emotional but don’t fret, here’s chill, rational Jared, who never gets upset 😛 TAGEND

When I have a lot of different stressors arriving at me, infernos tell, Just take one thing at a time. Slacken down and focus on what you have the ability to control. Focus on solutions.

Welp, so much for smashing stereotypes.

8. She can’t escape her privilege

It’s too easy to take shoots at Trump for the many supposed woes and hardships she describes in this volume. Examples from the extract published in Fortune have already been widely mocked: the stress of the 2016 campaign meant she couldn’t wake up early for Transcendental Meditation like she wanted; the fact that she is to be found at 7 a. m. with “avocado puree on my bathrobe” is meant to show she’s only another running mom.

But they’re only the tip of the Trump Tower ice sculpture. For instance, here she is getting the children clean: “I like to give them ‘spa baths, ‘ where I run the shower for steam, play rain forest music on Spotify, lower the sunlights, and let them add bubble bath to the water.”

Like I told, only another running mom.

“This book was not written for women who are working two jobs, caring for a sick loved one and is difficult to make ends meet, ” wrote Tracy Sturdivant, cofounder and administrator of Make It Work, in a scathing statement. “If Ivanka is going to assert that she is an ambassador for working women she needs to seek out a wider range of voices than those of CEOs and celebrities.”

But perhaps the most telling instance of Ivanka’s unexamined privilege is who she doesn’t mention, at the least not until the acceptances: her nannies. Even then, she commits them what you might call ambiguous extended occupation titles: “To Liza and Xixi, who are helping me elevate my child or children, thank you for being a part of our extended family and enabling me to do what I do, ” she writes.

So yes, if Ivanka still wants to be an ambassador for running moms, perhaps she can start by relaying the voices of the two people whose attention to her children have allowed her to write this volume in the first place.

Read more: http :// mashable.com/ 2017/05/ 02/ ivanka-trump-new-book /~ ATAGEND