Back in 1888 in Rochester, New York, George Eastman founded Kodak. Four years later, 200 miles down the road in Schenectady, New York, Thomas Edison and some chums founded General Electric. The two 19 th-century industrial monsters chugged along for more than 100 times, but GE is still rolling alongwith a market cap of over $250 billion and Kodak is a shadow of its former egowith a market cap of $466 million, muchof its camera and film business flushed downthe interruption pipes of late-2 0th-century digitization. The topic is, how did GE manage to avoid the same fate?
Earlier this month, the company invited me to tour the GE Global Research Center in Niskayuna, New York, just minutes down the road from the flower Mr. Edison built in Schenectady. In reality, “its been” Edison and his partners who opened the lab in 1900, just eight years after launching the company. Perhaps the companys founding fathers saw the need to continually reinvent itself, or maybe it was just Edisons preoccupation with experimentation.
Whatever the reason, 117 years later the lab is a sprawling campus tucked into the beautiful rolling hills of New York State, packed with 2,000 smart people looking to the future of industrial output, whatever form that they are able to take. While the world goes digital, there are some fundamental things that remain very much in the physical realm like aircraft engines, train locomotives, nuclear power plants and gas turbines.
GE has not watched helplessly as Kodak seemed to doas disruptors gradually( and then very quickly) undercut much of its economic base. The company seems to inherently understand that if it doesnt constantly reexamine itself, it could end up like Kodak. So it seems to the future, where data and the digital world intersect with the enormous industrial products its let us build for the last 125 years.
Shifting to a digital world
The world is in the middle of a massive switching with data at the center. If you doubt this, look at Tesla as a quintessential example of a modern data-driven organisation. Tesla is in the car business, but Elon Musk recognise from the beginning that there was an inextricable connection between the data coming from the car and the physical vehicle itself. As Tesla compiles that data, it can build a better, smarter, most efficient car and that just feeds off itself over time in a virtuous cycle.
GE realise a similar connection between the data coming from the industrial machines it builds and sells. As sensors get smarter and cheaper, the company can begin to build new business modelings based on its detailed understanding of these machines, both from an engineering and designing perspective, as well as what the data tells them about how that machine is behaving.
To give you a sense of the width of GEs industrial reaching, Danielle Merfeld, VP at GE Global Research says, GE currently has about$ 2 trillion of assets currently installed around the world across various industries. This makes us tremendous access to system and process know-how that is critical to[ our] success.
Merfeld added that when you mix the digital and physical, powerful things can happen. She says it all starts with the deep understanding the company has about how those physical assets work in the world. We are not layering digital on top of our physical world, and not replacing our physical world with a digital understanding of it, but actually blending the digital plus the physical to get more than a sum of the proportions we could get with background or expertise with either one.
Taking it to the edge
For GE and the Global Research Centers there are four sister labs located throughout the world in addition to the one in New York this manifests itself in the form of bold experimentation. That entails looking at the technologies that are just beginning to bubble up on the edges, and working on ways to incorporate that future tech into GEs industrial products.
Some of the companys most ambitiousprojects are taking place in the appropriately named Edge Lab, which opened in January this year, where they are working on a revolving situate of experimental technologies. The ones they are currently working on include augmented and virtual reality, robotics and blockchain.
The purpose of the Edge Lab is to explore technologies at the edge of feasibility to reveal whats possible, says Ben Vershueren, Edge Lab growing president. He says they take those experiments and mix them with GEs domain knowledge to figure out how to incorporate them into the companys product set.
The lab is meant to be a living, breathing entity to the extent that the projects exist for a finite sum of hour and the members involved with each project are brought in based on their expertise and simply for a limited period the life of the project. That entails the lab staff will be shifting and changing over hour as the projects change.
Once weve detected a mission and decided on its purpose, we grab the right technical experts for that mission, bringing them into the lab for a period of time while they go through and deliver what we need for that mission. Then they return back[ to their original point in GE] and we move onto other programs, Vershueren explained.
During a tour of the Edge Lab, and throughout the day at GE Global Research, I visualized some of those experiments.
One involved utilizing HoloLens, the mixed reality headset from Microsoft, to train people how to use ultrasound machines and locate the remedy organ. The thinkingis that in rural areas it can be difficult to find trained professionals to run these machines, and augmented reality could act as a teach device.
For starters, you put on HoloLens and attempt to pick up a virtual ultrasound probe and is moving forward around until you identify the remedy organ based on a prompt. For example, it might show you the heart and the liver and you need to select the liver. If you get it incorrect, you get feedback through the device that you chose the incorrect one.
Eventually, the team hopes to provide a similar level of feedback working with the actual probe while utilizing the HoloLens to provide a virtual teach environ. Its worth noting that GE sells ultrasound machines, so if they can get them into areas that normally wouldnt have them and train personnel without a particular medical background to use them, presumably they could sell more of them.
Another idea involves mingling robotics, virtual reality and streaming data. The reasoning is they can threw a robot in a dangerous place like on an oil rig or breeze turbine in the middle of the ocean. Instead of sending a person by boat over bumpy ocean to do upkeep, a human safely ensconced on shore can control the robot in virtual reality and direct the repairs.
The way it operates is you put one across an HTC Vive headset with a controller in each hand. As you enter the virtual world, you can see a representation of the robot along with the two controllers. One of the controllers controls the robots movement. The other gives you access to a virtual iPad, from which you choose a tool from a menu of selections: Drive, Teleport and Arm modes. Drive lets you control the robots movement. Teleport controls your movements inside the virtual world and the arm lets you control the robotic arm to undertake repairs or pick up debris( or whatever needs to be done ).
All of the tasks and programs I visualized during the tour have a goal of eventually utilizing these advanced technologies to enhance and improve what GE is doing in the physical world with its big machines, or understanding why a particular technology might not work( at the least as the experiment presented it ).
The company said that he hoped by constantly investigating the most recent technologies across their collection of world research center, it can avoid the fate of its manufacturing cousin down the road in Rochester. One thing is clear, they are not sitting around waiting to be disrupted. They are continuing to look ahead, to assess personal newest technologies and to search for the next great notions, just as Thomas Edison was doing where reference is started the company 125 years ago.