LeEcos coming to America talehas been fraught with one bad piece of press after another. The corporation added to the laundry list the coming week by announcing that it formally pulled the plug on its EcoPass content package earlier this month.

The Chinese hardware maker confirmed in a statement to TechCrunch the narrative first spotted by Variety. We discontinued the EcoPass Beta program as of April 1, the statement reads. We are replacing EcoPass with 3-months of DirecTV NOW with every purchase of a LeEco ecophone or ecotv.

As with the rest of the bad news swirling around the company because it first burst onto the U.S. scene in a garish way last year, LeEco isnt admitting any sort of defeat here. In fact, the companys spinning the end of its content bundle as good news for customers. We believe this provides greater value to our clients since it has over 60 channels that include the latest movies and reveals, it continues. We are committed to supporting those clients that did sign up for the services in EcoPass.

The service carried the usual LeEco bluster. It was introduced as a free three-month trial that arrived with the purchase of one of the company new handsets. It essentially pulled together content from a variety of services and coupled it with a warranty and cloud storage. It was, actually, the companys shot at Netflix.

More to the point, however, it was an attempt to build an English-language version of the video service upon which the company was initially developed. Well before it started constructing its own telephones, LeEco( ne LeTV) was a video service, afterward diversifying into hardware la Amazon.

The company surely ascertained EcoPass as a cornerstone for its U.S. play-act, bolstered by sale of telephones and TVs to serve up that content, Fire-style. And accordingly, devices like the Le Pro3 felt like the latter are built specifically around LeEcos big video play-act. Therecent acquisition of an English speech production corporation, the( now dead) planned purchase of U.S.-based Tv maker Vizio and the funding of the utterly disappointing Matt Damon historical fantasy epic The Great Wall all played into the plan.

The decision to sunset EcoPass is the latest in a string of bad news for a company that apparently simply cant catch a break of late. Recent tales have found the company suffering a cash crunch and reportedly looking to dump the massive piece of land it picked up from Yahoo.

By all reports from the outside, it sure looks like it bit off more than it could chewing where reference is threw a massive party announcing plans to bringing its telephones, Tv, bike, VR headsets and electric cars to the States.

The companys spokesman have managed to put on a happy face through all of these changes, but, taken together, it doesnt paint a particularly rosy picture of the companys overly ambitious U.S. strategies. Back in November, a spokeswoman for the company told TechCrunch, how sincere, how honest, is this company of the thing we are trying to build globally. Between the choices of concealing things, we generally share the challenge we are facing today.

Right now, however, it certainly feels like theres a whole lot the company isnt saying.

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